THE HERITAGE STORY
We’ve been making homes beautiful since 1931. Heritage consists of 112 luxurious shades which combine contemporary trends with traditional craftsmanship making every space feel extraordinary.
A COLOURFUL TALE, A LEGACY OF LUXURY
Luxury has always been at the heart of Dulux. In fact, back in 1931, the Naylors, varnish makers by trade, launched their first durable alkyd-based paint, with the help of talented chemist H.H. Morgan. Based on the DuPont formulations, their product came to fruition under the name ‘DuLux’ – a blend of ‘DuPont’ and ‘Luxury’.
THE HISTORY OF DULUX HERITAGE
In 1990, Dulux curated their most luxurious and rich colours yet, naming it the Heritage Collection. Developed in consultation with world-renowned colour Historian and paint analyst, Patrick Baty, the collection was underpinned by scientific analysis of historical colours, and inspired by periods of historical significance between 1714-1939, ensuring every shade felt truly timeless. Dulux Heritage became a product in its own right, in 2021. It still remains the perfect balance of colours sympathetic to the past from the original Heritage collection, combined with the most popular, contemporary shades that make beautiful interiors accessible to everyone.